From work overalls for workers to ultra-fashion… The unexpected success of Carhartt WIP
Behind the democratization of this brand streetwear which celebrates its 35th anniversary this year hides a company with a discreet strategy. For several years, the brand with the yellow logo has been popping up almost everywhere. From cargo pants to denim jackets to hooded hoodies, it's hard to miss the Carhartt WIP phenomenon. Even the […]
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