Rhode : Hailey Bieber et sa marque

Rhode : Hailey Bieber et sa marque

Beauty and fashion are areas where celebrities are making a huge impact. When Hailey Bieber, Justin Bieber's wife launched her own makeup brand, the world took notice.

RhodeHailey's new brand, has quickly gained popularity thanks to its unique approach and high-quality products.

Labotendance has examined for you, the history of Rhode, its main products and the discreet marketing strategy which contributed to its success. A real beauty treatment!

@ Photo : Hailey Bieber site Rhode

Hailey Biebera beauty enthusiast and collagen user, as illustrated when she shared her recipe for “ Glaze Skin Smoothie“, took the initiative to launch her own cosmetics brand.

In 2022, Hailey Bieber decided to turn her love for beauty into a reality by creating Rhode. This makeup brand was born from her passion for simple, effective and elegant products.

Rhode was officially launched in several countries, including France, where it immediately aroused the interest of beauty lovers.

Rhode stands out for its minimalist approach. Here are some of its flagship products:

  1. Peptide Lip treatment : These lip balms provide intense hydration while adding a subtle touch of color. Their peptide-based formula nourishes and plumps the lips.
  2. “Pineapple Refresh” Cleansing Balm : This gentle cleanser eliminates impurities without drying out the skin barrier. Its pineapple scent is refreshing and soothing.
  3. “Golden Hour” Eyeshadow Palette : Warm and luminous shades to create natural or daring makeup.

The phone case: the latest novelty for 2024!

The young woman used a clever marketing strategy to promote her Rhode lip balm on her Instagram account.

Hailey Bieber reveals a special phone case containing lip balm. Fans quickly noticed this detail and began sharing photos and videos on social media. This subtle approach created a buzz and strengthened brand awareness and innovated beauty routines.

Beauty Addicts? Have you already incorporated Rhode brand products into your beauty routine? Which ones did you prefer? And what products would you like me to test for you?

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